After the Philadelphia Eagles beat the Atlanta Falcons 15-10 in the second round of the NFL playoffs, the Eagles' Lane Johnson amused viewers by putting a German Shepherd mask over his head. It signified that most NFL analysts had bet against his team: They were the underdogs.
The day after the win, the masks sold out on Amazon, which prompted Johnson to come up with a plan to benefit the city he represents. He collaborated with the Philly-based retailer Oldies.com to sell the masks and have 65 percent of the proceeds go to a fund supporting the School District of Philadelphia.