RENO, Nev. (AP) — The head of one of the nation's largest fish conservation groups says Fiat Chrysler's Super Bowl ads "glorified" the destruction of aquatic habitat in an apparent attempt to appeal to off-road thrill-seekers.
It's the second time ads by the automaker have drawn complaints since the Feb. 4 game.
Trout Unlimited President and CEO Chris Wood said Wednesday that one ad gave the impression a Jeep Cherokee was splashing down the middle of a wild streambed.
Fiat Chrysler is defending the ads but says there are no plans to run them again.