SEATTLE (AP) — The clothes, the hair, the confidence — the look of Korean pop music can feel like high fashion or just plain quirky.
But that's what draws fans to South Korea's most famous musical export.
As much as the music and lyrics themselves, the perfectly symmetrical stars and the meticulous choreography define K-pop for a country obsessed with image and beauty.
And if you've managed to elude the beats and flash of its music and videos until now, rest assured it will be hard to bypass this cultural phenomenon during the Winter Games.
Among the most viewed YouTube videos of all time with more than 3 billion hits is Psy's 2012 earworm "Gangnam Style.