The former USA Today Coaches poll is now being referred to as the “Amway Coaches Poll.” An undisclosed sum was paid for the naming rights in conjunction with the American Football Coaches Association and USA Today Sports Media group. Amway will also have naming rights to a new fan based poll and “The Symbol of Supremacy in College Football™, the AFCA Coaches’ Trophy.” So what's the big deal you ask? Lots of companies are involved in the naming rights of sports organizations so why is Amway's entrance into the college football world any different? Let's dive in to what Amway is, their history and why the naming rights to the Coaches Poll could be of some concern.
Why is Amway sponsoring the weekly AFCA Coaches Poll?
