The University of Colorado announced Tuesday it has made PointsBet its official betting partner, becoming the first NCAA school to sign an agreement with a sportsbook.
The two sides agreed to a five-year deal, which covers sports betting, fantasy sports, casino games and free-to-play contests.
"We're thrilled to have PointsBet as a partner and for the benefits this sponsorship will provide for our student-athletes for years to come," CU Athletic Director Rick George said. "We are impressed with their commitment to raising awareness around responsible gaming. And we're particularly excited whenever we can partner with sponsors who call Colorado home.