In the quiet months of summer, the Ottawa Senators have been sneakily transitioning their brand, going from the 3D Senturion to the Heritage O.
A month ago I observed some of the changes that may be point to signs for a full switch, including the website, and the new logo for their AHL affiliate in Belleville. The unofficial decision seems to be popular with fans, as 76% voted in favour of the rebrand in the last article. Since then, there have been plenty more sightings of the Heritage O, which I would like to share with you today.