You know what? Any idiot can go spend money. There are so many idiots out there that spend to the cap every year – take a look at where they are. It all comes down to cost per point. That’s the only stat I care about – cost per point.
January 14, 2012 on TSN 1200’s “The Drive”
Five years ago, I did a deep dive into these infamous words of Melnyk’s. The conclusion of the work was simple: spending does not guarantee you success, but NOT spending guarantees you won’t have success.