The media have the power to influence a lot of people -- which can often be a bad thing. Also, a look at your recent Sens links.
If you don't know who Steve Simmons is, consider yourself lucky. Do yourself a favour, and don't Google him or read anything he's written. He's a "journalist" for the Toronto Sun, covering the Toronto Maple Leafs. Think of him as Don Brennan, only with more personal vendettas (vendettae?) and less concern for the truth.
Simmons wrote an article that went huge last week after the Phil Kessel trade.