OTTAWA - The Ottawa Senators (@Senators) and IBM (NYSE: IBM) today announced they have agreed to a long-term partnership that will see the organization apply behavior-based, predictive analytics technologies from worldwide technology leader IBM to gain a deeper understanding of their fan base as individual consumers. As part of this partnership, IBM becomes the Ottawa Senators official analytics and technology services provider.
The two plan to work with data from fan touch-points to allow the entire Senators Sports & Entertainment organization, including the marketing and ticketing teams, to personalize communications, enhance and individualize the fan experience and consequently, drive ticket sales.