Eugene Melnyk got a second chance in life.
Now, the Ottawa Senators owner wants to give other people the opportunity.
Melnyk, who received a liver transplant after a public appeal in May 2015, announced the launch of The Organ Project during a news conference Wednesday morning at the Canadian Tire Centre.
Melnyk is encouraging organ donation awareness. He will roll it out in the next eight to 12 months in Ontario then across Canada and into the United States.
"I've waited for this day for two years," Melnyk said Wednesday. "We want to save lives.