OTTAWA – Canadian Tire Centre (@CdnTireCtr) and local builder Richcraft Homes, in partnership with Live Nation Canada, announced today a new business platform, Richcraft Live at Canadian Tire Centre. The Richcraft Live platform is aimed to enhance the concert and live show experience at Canadian Tire Centre and engage this region’s music-loving fans over digital and social media channels.
As a main piece of this title sponsorship, Richcraft Homes will create a special VIP zone, taking over the branding on 30 seats inside the penalty box area on the arena floor at Canadian Tire Centre for shows and events.