Yahoo sealed an exclusive deal with the NFL to stream live and for free the game between the Buffalo Bills and the Jacksonville Jaguars on Oct. 25.
The two entities didn't disclose an official amount, but executives familiar with the industry think Yahoo might not have paid less than $20 million to stream the game in exchange for advertising rights, according to Re/code.
This will be the first time for the NFL to stream one of its regular season games online.
The game, which will be available on all devices, will be held at Wembley Stadium in London, meaning a five-hour time difference for people in the Eastern Time zone.