Yahoo launched a daily fantasy sports site on Wednesday, a pay-to-play offering intended to complement the season-long fantasy leagues it offers people for free.
It's a business that already has two major players: FanDuel and DraftKings. Both companies are well funded and quickly growing their user bases and revenues. Daily fantasy has turned into a lucrative business, which is undoubtedly why Yahoo — a company that used to dominate the world of fantasy sports — wants in on the action.
The products for all three companies work exactly the same. You can go to any site and pay a few bucks to draft a team and play a stranger head-to-head in a one-day fantasy contest.