Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost, according to one sports marketing expert.
With the Wimbledon Championships in its third round, Jon Stainer, the managing director for U.K. and Ireland at Repucom, said that the odds were on the Scotsman from a branding perspective—despite his slightly dull reputation.
"Even if you look at the likes of Andy Murray, you kind of think he's quite a dry character, but he takes to social (media) quite often," Stainer told CNBC on Friday.