While many FIFA sponsors have expressed dismay amidst corruption allegations, none have made any intention of dropping out, with the exception of Visa, which says it will reassess its sponsorship.
Jaimie Fuller, CEO of Skins, a sportswear company based in Australia, is calling for drastic changes in the way FIFA is run and advocating sponsors drop their support. He recently launched a campaign which endeavors to show the contrast in ethics over what he calls the hypocrisy of FIFA's operations versus the values of the companies that support it.
"We believe sponsors need to understand they play a major role in the reform of FIFA," Fuller tells CNBC.