Singapore's intensive use of social media to broadcast the Southeast Asian (SEA) Games around the region last month begs the question: does it even matter anymore where sports events are held?
"The day where sports events are measured by the limited seats in the stadium is a by-gone era. A good sporting event is measured by fans across social media," Brenda Chuah, associate director at Starcom MediaVest, the ad agency officially handling the SEA Games' social media, said in emailed comments.
The SEA Games managed 44 million Youtube views, 575,000 Facebook fans -- more than the 2014 Asian Games and Commonwealth Games combined -- and 64,000 Twitter followers, according to figures from Starcom MediaVest.