Back to the Newsfeed

Nike, NBA sign 8-year marketing, merchandise deal

Nike said it had signed an extended eight-year merchandising and marketing agreement with the National Basketball Association, making it the first NBA apparel partner to have its logo appear on team uniforms.

Nike will become the NBA's official on-court apparel provider beginning with the 2017-18 season.

Financial terms of the deal were not disclosed.


"Made in China" was practically the catchphrase of the 1990s.

Shops overflowed with Chinese-made products, from clothing to Christmas toys to lightbulbs and sports equipment, all snapped up by America's middle class. China, for better or worse, was "the workshop of the world," and the U.