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New LeBron James Nike ad makes excuses for Cavaliers

Nike released a new LeBron James ad over the weekend, and some will view it as a nice tribute to a Cleveland Cavaliers team that came up just short in the NBA Finals. Others will read it and think “excuses, excuses.”

The ad references the injuries to both Kevin Love and Kyrie Irving and essentially labels it miraculous that the Cavs pushed the Golden State Warriors to six games.

New Nike LeBron ad pic.twitter.com/p5Of0avA1u

— Darren Rovell (@darrenrovell) June 21, 2015

Here’s the full text:

Imagine if Lebron came home to Cleveland.