The annual Allen & Co. conference in Sun Valley, Idaho, isn't just a gathering of media and tech CEOs: all the sports commissioners are on the attendee list this year.
NBA commissioner Adam Silver says he and his sports colleagues are in demand for meetings from companies across the media and technology spectrum: "We're talking to the tech companies, the wireless companies, and they're all trying to figure out how they can differentiate their services from others, and one of those ways to differentiate their services is their sports content."
Silver says that strong demand for sports content is what justifies rising valuations for sports content.