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How to bet on American Pharoah at the Preakness

The massive favorite in Saturday's Preakness Stakes is American Pharoah, who won the Kentucky Derby two weeks ago. The nature of the horse's status as such a big favorite will actually allow bettors an interesting opportunity on a free option.

Even if you think he's going to win, make a place bet instead. You'll make more money that way—even if he loses.

This is the advice from Bill Hessert, the founder of Derby Games, a social platform for the public to legally bet on horse racing, through their desktop or mobile apps.

As CNBC has written about previously, the Preakness will cause a lot of "dumb money" to be wagered—which means people who aren't professionals and don't know what they are doing.