Former FIFA Vice President Jack Warner, who was one of 14 people indicted in a massive bribery scandal, vowed to reveal new evidence against the world soccer's governing body and its embattled president, Sepp Blatter. It's just the latest blow to a brand in crisis.
Right now FIFA is engaged in a high-stakes "win or go home" game of penalty kicks, with the sponsors who line their pockets with billions of dollars on the offensive side of the shootout getting ready for their kicks, while its own embattled brand is in goal, gearing up to block and deflect anything that comes its way.