Each week CNBC's "Raising the Bar" series will provide insight into the minds of business leaders as they talk candidly in some of Manhattan's most interesting watering holes about everything from making mistakes to making it big.
"We tend to ask for less," said Lisa Price, founder and CEO of Carol's Daughter, the hugely successful beauty products company she started in her kitchen. "And then someone's listening to us and thinking, 'Well, this person needs a loan and she's asking me for $75,000. But if I do my calculations, she needs, like, half a million, so maybe she doesn't know what she's doing,' you know?