When the Orlando Magic initially proposed building the Amway Center, they and other Central Florida leaders envisioned an all-encompassing entertainment district that would stretch from the Dr. Philips Center for the Performing Arts all the way to the Citrus Bowl (now Camping World Stadium) with the Amway Center in the middle.
The idea of bundling those three projects together in the summer of 2007 was to transform Downtown Orlando completely.
Included in those initial plans was a design for an entertainment district across from the Amway Center. Something to bring people underneath I-4 and closer to the Parramore community, but also keep them there.