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Orlando Magic Recognized as NBA Retailer of the Year for Second Time

Orlando, Fla. (January 26, 2018) — The Orlando Magic were recently recognized as the Retailer of the Year at the NBA’s annual meeting of league licensees and teams in Las Vegas. The NBA Team Retailer of the Year has been awarded annually since 2002 and recognizes the accomplishments of team merchandise sales and operations. Teams selected for this award display excellence in merchandising, marketing, technology integration, innovation, sales growth and integration of team and retail. This marks the second time the Magic have received this award, winning it in 2007-08.

The Magic have seen their retail business flourish through the team’s mobile application.