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Orlando Magic Inks Deal with Analytics Leader SAS

ORLANDO - In the Orlando Magic’s continuing commitment to innovation and technology, the team has announced its partnership with SAS. As a leader in analytics for more than 40 years, SAS provides the Magic the ability to better understand its fans, enhance their enjoyment of both the game and the arena experience and improve business operations. The partnership will focus on extending the current use of the Magic’s SAS platform with the adoption of SAS Visual Data Mining and Machine Learning on SAS Viya. SAS will serve as the official data management and advanced analytics provider of the Orlando Magic.