There is still a small bit of curiosity factor with a lot of people when it comes to the NBA 2K League. Images from other gaming ventures where the Overwatch League had massive crowds for its grand final at the Barclays Center still feels like an oddity.
That is, of course, not anything unusual to people who watch these things. And the NBA smartly used the cultural currency of NBA 2K to form its own league.
The first year has been a big experiment for everyone involved. The league has tweaked some of its broadcast to help bring out more of the personalities of the players and create a more familiar video game presentation on top of the 2K basketball.