TORONTO (AP) — What many are saying was the best dunk contest in All-Star weekend history has delivered record numbers across the NBA's social media platforms and propelled TNT to a win in the time slot on Saturday night.
The matchup between Zach LaVine and Aaron Gordon peaked with an average of 7 million viewers between 10:15 and 10:30 p.m. Eastern time, which was the highest number across all of cable television.
LaVine of the Minnesota Timberwolves edged the Orlando Magic's Gordon in a contest that needed two extra dunks to determine a winner.