When the Orlando Magic announced they were going to form the Lakeland Magic, three people sat at the dais to make the announcement.
There was Magic CEO Alex Martins. He was taking a personal ownership stake in the team and as the Magic’s business leader, he was the public face for the franchise that now fall under the same umbrella.
There was Robert Palmer. He was the principal owner and sponsor of the team. The owner of a mortgage lender company, RP Funding, and its sister company HomeValue.com, would soon take over the team’s jersey and the arena.