Free agency brings with it a lot of excitement.
Fans at the very least, brim with excitement over the potential of adding new stars to the team. The intrigue of where players may land and how the league might shift and change is the kind of drama the NBA is well known for.
The top teams, usually saddled with big salaries look for whatever maneuverability they can find to get that key player to put them over the top (see: Houston Rockets trying to trade Eric Gordon or Clint Capela to make a run for Jimmy Butler).