ORLANDO – The Orlando Magic and Walt Disney World Resort have partnered to make magic on the basketball court starting next season.
Disney will become the Magic’s first jersey sponsor starting in the 2017-18 season. The three-year agreement is part of an expanded partnership between the Magic and Disney.
The Magic are the seventh NBA team to announce a jersey sponsorship, a league-wide initiative that will begin next season. Sponsorships on jerseys will be used in a three-year trial run in the NBA and Commissioner Adam Silver has said that the placement of advertising on uniforms is ``an idea whose time has come.