The Orlando Magic have talked about culture for much of the past five years.
It was something Magic CEO Alex Martins talked about as the team began transitioning to a new general manager and a new coach. It was something general manager Rob Hennigan talked about extensively when describing what he hoped to build for this team. It was something Jacque Vaughn spoke about as he tried to lay the foundations for the team.
Scott Skiles repeated them. Bismack Biyombo has talked about it.