Kaká came to Orlando City SC in 2015 with a long list of roles to fill, both on and off the field. One of them was to be the centerpiece of the club’s strategy to explore the market in Brazil, a country that is passionate about soccer and pays much attention to what happens in the United States.
The strategy seemed extremely logical because of several factors. The first of them was Flavio Augusto da Silva, Orlando City’s Brazilian owner, and his obvious connections with the country. Besides that, Orlando is a very popular touristic destination for Brazilians in the United States and has a large Brazilian community.