COVID-19 has made mass gatherings for professional sports, concerts and attractions like Disney World a thing of the past.
With the live event and attraction industry dependent on the mass gatherings of people for financial survival, its return is not without hurdles and uncertainty, both in the short and long term. With an annual impact of more than $35 billion to the U.S. economy, its return is hardly a trivial matter.
The good news is its salvation doesn’t depend on taxpayer-funded bailouts and risky loans. What is needed for the live event industry to rise from the ashes are common sense guidelines and liability protection.