In early March, Major League Soccer and Univision Deportes announced that alongside it’s traditional TV Broadcast, they would also stream it’s full slate of regular season matches on Facebook Live. This weekend, Orlando City will have their first match in the social spotlight.
The move was a groundbreaking one for Major League Soccer and has seen incredible success early in the season. Atlanta vs. Chicago during week two pulled in 469,000 viewers. New York Red Bulls vs. Real Salt Lake this past weekend drew 280,000.
While you may have seen other leagues mirror their traditional broadcast onto social networks, Univision has created an entirely different feel for their Facebook Live stream.