Florida State quarterback McKenzie Milton became one of the first big players in the name, image and likeness marketplace when he unveiled on Thursday a partnership with Dreamfield, a NIL platform. It was one of the first deals that signified the start of a new era in college athletics.
“This is bigger than any individual,” Milton said during an event to celebrate his first NIL event with Dreamfield, an Orlando company based in Lake Nona. “It’s a day for all of our athletes to be able to capitalize on something they should’ve been able to a long time ago.