LONG POND, PA. — Let’s nip this in the bud: No, Pocono never considered asking for 95 more miles to be added to the length of Saturday’s NASCAR Cup race so the first CBD-sponsored event could be called the Pocono Organics 420.
“Yeah, you should have heard some of the suggestions,” Pocono CEO Nick Igdalsky said, laughing. “Our fans had some fun.”
OK, the punchlines flow at Pocono Raceway but the hemp market, specifically CBD, or cannabidiol, is serious business to the track that will run the first NASCAR Cup Series race Saturday with CBD as the title sponsor.