LOUDON, N.H. — The 23XI Racing team posted a slideshow of the Bubba Wallace firesuit collection and asked fans to comment on their favorite. The designs were from business plucked straight out of Super Bowl ad space: Wallace was dressed by top companies in fast food, fantasy sports and auto insurance.
For a driver who spent most of his NASCAR career scraping together sponsorship deals for underfunded teams, Wallace is flush with Fortune 500 cash. Oh, and boasting Michael Jordan and Denny Hamlin as team owners sure helps the cause.
But deep-pocketed sponsors and a race team seemingly on firm financial footing have done little to help Wallace find success on the track.