Ahead of its eighth season, the National Women’s Soccer League is at a pivotal moment in its history after arguably the most popular women’s World Cup to date. The league’s much discussed potential was a very attractive prospect for long-time marketing executive Lisa Baird, now the league’s incoming commissioner.
“I don’t think I’m kind of exaggerating at all where I feel like this is my dream job,” she told members of the media in a conference call Friday, citing the ability “to be at the helm of the league with so much growth potential, to be at the helm in women’s sports at this moment in time.