Orlando City and the Orlando Pride have an engagement problem. I know it might seem funny that a club that rose from the USL to Major League Soccer on the strength of its community support is struggling for fan engagement, but I think there are some issues that need to be addressed before it becomes a bigger problem. Let’s take a look at those issues.
The Fan Experience
When the Wilf family took over ownership of the club, they made it clear that they wanted to increase community involvement, reach out to the fans, and create a better experience for those who support the club.