While the mission of the Cure Bowl remains the same — promoting awareness and raising money for breast cancer research — there are elements of the annual football game that have changed, including a new date, a new stadium and a new television partner.
ESPN Events took over operations of the game in May, adding it as one of its 13 owned-and-operated bowl games along with the Frisco, Myrtle Beach, Boca Raton, Montgomery and Gasparilla bowls.
“It’s like changing a new offense. You get a new offensive coordinator and some of the past plays are exactly the same but they’re just called something different,” said Alan Gooch, executive director of the Orlando Sports Foundation, which has been in charge of the Cure Bowl since its inception in 2015.