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AUSTIN – No matter how cool other Major League Soccer teams think their jersey sponsors are, Austin FC can make a case for its new one being cooler.
On Monday, Austin FC announced a multi-year partnership with Yeti, the Austin-based lifestyle brand best known for what the club’s press release on the partnership termed “its iconic coolers, drinkware, and outdoor equipment.”
At an event at Yeti’s flagship store, Austin FC president Andy Loughnane declared its new partner to be “one of the most successful brands in Austin, one of the most revered brands in the world, and … the most iconic brand we could think of” when considering potential jersey sponsors.