Sports teams rebranding themselves isn’t anything new. Times change, and a logo, name, or colorway that worked at one time might fall out of fashion. Following the news that the Montreal Impact have completed an...interesting rebrand, I thought it would be cool to take a look at Major League Soccer teams that have undergone rebrands, and evaluate how successful the effort was.
Teams will be graded on points out of 10, and this is completely subjective. Let me also state up top that I almost always despise when teams have a giant soccer ball in their crest, and because of that I will viciously deduct points for any crests that have soccer balls in them.