Awful. Embarrassing. Ugly.
For the past few years, the Oregon State Beavers football program's biggest claim to fame on the recruiting trail has been taking the Mountain West and Big Sky's top targets.
A Pac-12 Conference (recruiting) contender? Let's just say the results in the living rooms of 16-to-18-year-old kids have gone about as well for Oregon State as it did on the field last year.
But under coach Jonathan Smith, the Beavers have rebranded.
And it's working.
On Tuesday, 247Sports three-star tight end Luke Musgrave, the nephew of legendary Oregon quarterback Bill Musgrave, committed to the Beavers over the Ducks, giving them the Pac-12 Conference's No.