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Left out: How Larry Scott and the Pac-12 continue to lose ground in the college football arms race

SAN FRANCISCO -- The seven-story building located at 360 Third St. in downtown San Francisco has large glass doors, plenty of natural light and a landscaped rooftop deck. It lies within a walk of AT&T Park, in the heart of the technology world, on the one of the most expensive commercial real estate footprints in the country.

The Pac-12 Conference headquarters occupies more than 100,000 square feet on the third and fourth floors. The studios for the Pac-12 Network are here, as well as the Centralized Instant-Replay Command Center.

The conference moved the operation here in 2011 with the aim of growing a television network, boosting revenue and seizing the synergy with the tech industry.