For a decade now, one of Oregon football's central tenets has been blocking out what Chip Kelly used to call "outside noise" – typically praise for a program that entered 2016 with the longest active streak in the nation of finishing in the AP top 25, at nine years.
The Ducks (2-3, 0-2 Pac-12) are in the same situation this week, though the nature of the noise is different in the wake of three consecutive defeats. The streak of losses that was extended Saturday night at Washington State is the program's longest since 2007, following the knee injury to quarterback Dennis Dixon.