EUGENE, Ore. – The old adage is Rome wasn't built in a day. Neither is the Ducks' Empire.
Coming off the 2016-17 men's basketball season, which saw the highest average attendance (9,895) since 1978, the Oregon Athletic Department announced the launch of the Empire season ticket on Monday. The Empire ticket hopes to capture younger fans, essentially building an Empire one Duck at a time.
"With the incredible success of our men's basketball program, we want to capitalize and provide an affordable option for the key demographic of emerging fans," said senior associate athletic director Craig Pintens.