Hoping to capitalize on a raucous College Gameday environment for its marquee matchup against No. 7 Stanford this weekend, the Oregon Ducks football program turned Saturday's contest into a celebration.
Former star athletes and rapper Big Boi attended the affair, while Oregon's coaching staff ensured many of its top recruiting targets were on hand.
The only problem? Despite 524 yards of offense, the Ducks - somehow - lost.
For fans, the defeat signified the end to their jovial gameday experience.
However, that wasn't the takeaway for many of Oregon's top recruits, who saw the progress the program has quickly made under Mario Cristobal.