HOLLYWOOD, Calif. -- Here was Chip Kelly on Wednesday, standing at one end of the Ray Dolby Ballroom at The Hollywood and Highlands Center, shadowed by a couple of Pac 12 Conference media flacks ushering him through the day.
The question came from a reporter: "Is the goal to take back Los Angeles from USC?"
"We want to win every game," the first-year UCLA coach said. "To single out one game here or there isn't what we do. If all we beat is Oregon that's not a good season. We just want to beat Cincinnati (in the opener).