NEW YORK (AP) — With star power dimmed, the audience for NBC's prime-time Olympics coverage sank to its lowest level of the Rio de Janeiro games on Wednesday night by one measure.
The Nielsen company said 20.7 million people watched NBC, with the number rising to 22.1 million when cable viewership and online streaming during the same time slot is added. The NBC-only viewership was slightly lower, at 20.6 million, on the first night of competition on Aug. 6, but adding in the additional Olympic content on other sources brought the total to 23.5 million.
No matter how you measure it, that's significantly lower than the 29.