NEW YORK (AP) — Counting up the medals, Pyeongchang was a lackluster Olympics for the U.S. team, and the post-mortems will soon begin about what went right and wrong.
It's worth taking the same look at NBC's performance, because the network is locked into showing the Olympics every two years through 2032.
NBC tried some new things, and new people, to supplement a blueprint it has followed for several years.
THE BOTTOM LINE
The network started strong in the ratings, and has faded in the homestretch in part, executives believe, because more people became absorbed in the news following the Florida school shooting.